The company was founded in Montevarchi in 1966 by Luciano Matteini and his wife Rosanna, and began by selling hairdressing products, beauty products and fragrances as retailers and wholesalers.
In 1971, the perfume shop and hair product store divided and two separate shops were opened in order to improve services and to maximise the organization of the business.
The PROFUMERIA MATTEINI was opened in Via Dante 45 in Montevarchi, and the shop was extended and renovated in 1998. At the same time, the HAIR PRODUCT STORE was opened in Via Trieste 22 in Montevarchi, following renovation works on an old warehouse dating from the 1920s which was formerly an important Tuscan oil mill.
The HAIR PRODUCT STORE, due to its strategic location in Valdarno between the provinces of Arezzo, Florence and Siena in the heart of Tuscany developed quickly, marketing hair products and equipment for hairdressers and beauticians to retailers and wholesalers, professionals and individuals.
The company offers important brand names including Lisap, Eugene-Perma, Wella, L'Oreal, Alpecin, Sassi Arredamenti to name but a few, and its sales activity began both in- store as well as through an extensive network of agents covering the provinces of Arezzo, Florence, Siena, Grosseto and Perugia, whose regular visits ensure a prompt and thorough service to the various professionals in the industry.
Luciano's continual presence ensured the business was run smoothly, and within the space of just a few years the company had become one of the most important wholesalers in central Italy. The store has a sales area of around 400 sq.m and a meeting room of 120 sq.m where workshops and training courses are held and new products and fashion trends are presented.
The company founder Luciano Matteini passed away in November 2008 and the company was taken over by his sons who continue to develop the company as it was envisaged and established by their parents over the last 40 years.